Social-first client
Fred. Olsen Cruise Lines
For Fred. Olsen Cruise Lines, I produce a high volume of social-first,
short-form content tailored for Meta platforms.
I regularly adapt short-form content for multiple platform formats and aspect ratios, ensuring each version feels native to its intended placement. This includes reworking assets for 9:16, 4:5, 1:1 and 16:9 formats, carefully considering platform safe zones to ensure key messaging, graphics and calls to action remain visible across different devices and placements.
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I also use motion graphics and bespoke animations created in Adobe After Effects to maintain visual impact, readability and engagement across every format.
Alongside social content, I also create video assets for website use, including homepage banners and ambient background videos designed to complement the user experience without distracting from key content. Where required, I deliver fully captioned versions, ensuring text is clear, accessible and readable across a range of screen sizes and devices while remaining consistent with the brand’s visual identity.